|CARLSBAD, CA-(July 21, 2008) – Maxfield Provisions announced
today that it will be carrying SUP Deck Pads from Hyperform Inc. The deck pads are manufactured with the highest quality,
closed cell, UV resistant, EVA foam and with high profile, vertical CNC
grooves. Additionally added is a
secondary traction pattern with a thermoform microdot embossing. 74” x 22” and 88” x 22” sizes of pads are
available, utilizing 7 individual, spreadable pieces
to fit a large variety of boards that are most common. The long proven PSA
(pressure sensitive adhesive) is applied to the entire kit. With the SUP market at an all time
high and many retailers not able to keep products in stock Maxfield has
introduced the pads with impeccable timing.
New stand up paddle deck pads by Maxfield provisions.
Maxfield Provisions provides
the finest in surf quality goods. Stand
outs in the Maxfield Provisions lineup are the Ho’e Nalu Paddle Covers that are
available in 3 models (blade bag, canoe/breakdown paddle and the full length
double travel bag). The Ho’e Nalu covers offer a wide selection of sizes and
colors, with the most popular item, the straw weave. Maxfield Provisions emerged by way of the “Nalu
Stacker”. The Stacker was engineered to
be placed in between boards to prevent damage while strapped on the racks while
travelling. Burly Pack (a rugged backpack –which can withstand just about any
extreme condition it is subjected to).
Maxfield Provisions stand up paddle deck pads up close.
Shawn Maxfield, Owner of Maxfield Provisions, stated today that the distribution
facility is also eagerly awaiting the first delivery of their SUP Boards, all
of which are manufactured in the United States. Maxfield noted the SUP boards will complement
and round out their product line up perfectly.
Maxfield indicated it has been the company’s desire since its inception
to offer quality surf goods that can endure the test of time.
Maxfield Provisions was originally established in 2004
by entrepreneur Shawn Maxfield with the goal of providing quality goods for the
waterman and woman. One of the last ‘Premier’ manufacturing companies in the
United States, the individuals within the company have been providing goods for
over 3 decades to the surfing community, all of which are Made in the USA. Team riders are Kainalu Froiseth and Candice
Appleby. Currently Maxfield Provisions
is working with SurfAid International in providing 10% of its Burly Pack sales
to aid in the alleviation of human suffering through community-based health
programs. As with the Burly Pack, all sales of the Ho’e Nalu Paddle Covers will
be slated to SurfAid International. The company offers promotional branding for
each product through custom designed sewing, silk-screening, labeling and
embroidery. Maxfield Provisions is a
privately held company. Contact Maxfield Provisions directly at
or reach Marketing Communications Director, Michele
Maxfield at 866-651-3063 for pricing, sales, distribution and promotional