New stand up paddle deck pads by Maxfield provisions.

CARLSBAD, CA-(July  21, 2008) – Maxfield Provisions announced today that it will be carrying SUP Deck Pads from Hyperform Inc.  The deck pads are manufactured with the highest quality, closed cell, UV resistant, EVA foam and with high profile, vertical CNC grooves.  Additionally added is a secondary traction pattern with a thermoform microdot embossing.  74” x 22” and 88” x 22” sizes of pads are available, utilizing 7 individual, spreadable pieces to fit a large variety of boards that are most common.  The long proven PSA (pressure sensitive adhesive) is applied to the entire kit.  With the SUP market at an all time high and many retailers not able to keep products in stock Maxfield has introduced the pads with impeccable timing.

Maxfield Provisions provides the finest in surf quality goods.  Stand outs in the Maxfield Provisions lineup are the Ho’e Nalu Paddle Covers that are available in 3 models (blade bag, canoe/breakdown paddle and the full length double travel bag). The Ho’e Nalu covers offer a wide selection of sizes and colors, with the most popular item, the straw weave.   Maxfield Provisions emerged by way of the “Nalu Stacker”.  The Stacker was engineered to be placed in between boards to prevent damage while strapped on the racks while travelling. Burly Pack (a rugged backpack –which can withstand just about any extreme condition it is subjected to).

Maxfield Provisions stand up paddle deck pads up close.

Shawn Maxfield, Owner of Maxfield Provisions, stated today that the distribution facility is also eagerly awaiting the first delivery of their SUP Boards, all of which are manufactured in the United States.  Maxfield noted the SUP boards will complement and round out their product line up perfectly.  Maxfield indicated it has been the company’s desire since its inception to offer quality surf goods that can endure the test of time.

Maxfield Provisions was originally established in 2004 by entrepreneur Shawn Maxfield with the goal of providing quality goods for the waterman and woman. One of the last ‘Premier’ manufacturing companies in the United States, the individuals within the company have been providing goods for over 3 decades to the surfing community, all of which are Made in the USA.   Team riders are Kainalu Froiseth and Candice Appleby.  Currently Maxfield Provisions is working with SurfAid International in providing 10% of its Burly Pack sales to aid in the alleviation of human suffering through community-based health programs. As with the Burly Pack, all sales of the Ho’e Nalu Paddle Covers will be slated to SurfAid International. The company offers promotional branding for each product through custom designed sewing, silk-screening, labeling and embroidery.  Maxfield Provisions is a privately held company. Contact Maxfield Provisions directly at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or reach Marketing Communications Director, Michele Maxfield at 866-651-3063 for pricing, sales, distribution and promotional consideration.

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