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Primo Beer and Soljah Productions Announce the Primo Stand Up Paddle Challenge |
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By: Primo
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Thursday, 24 June 2010 |
Calling all SUP enthusiasts and watermen: in partnership with Soljah Productions, Primo Beer is proud to announce the Primo Stand Up Challenge on June 26, 2010.
Honoring an array of surf craft, the Stand Up Challenge consists of an open-ocean race beginning in Hawaii Kai and ending at the Elks Club in Honolulu. With divisions ranging from SUP, single/double/6-man outboard canoe, sailing canoe and paddleboard, the event will showcase a host of Hawaiian waterman plowing through the water on an impressive mix of craft.
As the fastest-growing sport in the world, the SUP division is sure to draw a number of heavy hitters and paddlers into the event. Couple the SUPs with sailing canoes and paddleboards, and you’re looking at one of the most unique and eclectic ocean races in Hawaii.
One hundred percent of the proceeds from the Primo Stand Up Challenge will benefit the Malama Maunalua foundation. Check in for the event begins at 8 o’clock at Hui Nalu. The race will begin at 9 am.
About Primo:Primo is proud to support its surrounding communities by donating a portion of the proceeds from each case Primo to nonprofit organizations including the Outrigger Duke Kahanamoku Foundation that works to help preserve and perpetuate Hawaiian culture and environment. For more information about Primo beer, visit www.primobeer.com .
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