First Time SUP Event Supports University of Hawai'i Cancer Center
Awareness and prevention were the ultimate champions at the first ever
Xcel Race Against Skin Cancer, as over 100 standup paddlers converged on
Waikiki this past weekend to support the University of Hawai'i Cancer
Center and the fight against skin cancer.
Presented by the UH Cancer Center, the Xcel Race Against Skin Cancer was
made possible through its sponsors, including the Friends of the UH
Cancer Center, the Parc Waikiki hotel, C4 Waterman, Surftech, Standup
Paddle Magazine, Kona Red, Island Sole, Ty Gurney Surf School, 83 East
Video Productions, and Vertra.
With near-perfect weather, ideal racing conditions, and plenty of sun
protection, the inaugural event attracted racers of all ages and
abilities to O'ahu's iconic Waikiki shoreline for a fun, fast 2.4 mile
sprint from Kaimana Beach to Duke Kahanamoku Beach.
Top Men's finishers included overall first place and Unlimited division
winner Ingo Rademacher (18:55), 14' division winner Kione Dahlin
(19:45), and Stock 12'6" division winner Cody Huf (20:09).
Top Women's finishers included overall Women's first place and Unlimited
division winner Jenn Lee (22:38), 14' division winner Jennifer Fratzke
(23:27), and Stock 12'6" division winner Sue Sheard (25:50).
"This was an outstanding first-time event, and we're incredibly thankful
to all the racers, sponsors, and volunteers who came together for this
important cause," says Robin Erb, Xcel Marketing Manager. "Xcel is proud
to partner with the UH Cancer Center in the fight against skin cancer,
and it's exciting to see the level of support for this latest initiative
of our partnership."
All event proceeds benefited the UH Cancer Center, who celebrate the
grand opening of their new, world-class cancer facility later this
"This is an exciting time for the UH Cancer Center," says Lori Strelow,
UH Cancer Center Director of Communications and External Affairs. "We're
thrilled by the success of this event, and thank all those involved for
their incredible support."
Race competitors, spectators, and beachgoers took full advantage of a
host of beachside activities that included free skin cancer screenings
by the Hawaii Skin Cancer Coalition, demos by Surftech, Kona Red, and
Planet Sun Hawaii, and an awards presentation that culminated in a
random drawing for all finishing racers for prizes generously donated by
As part of the ongoing partnership with the UH Cancer Center, Xcel
donates a portion of proceeds of its UV-protective product line to the
Xcel Skin Cancer Prevention Fund, managed by the Friends of the UH
Cancer Center to underwrite skin cancer awareness, prevention, and
"We couldn't have asked for a better day," adds Marshall Marumoto, Xcel
Vice President. "Community feedback has been amazing. It's incredibly
motivating as we continue our efforts to support skin cancer awareness
and prevention in Hawai'i and beyond."
Full race results and more photos can be found at xcelwetsuits.com .