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First Poseidon Stand Up Paddle Shop PDF Print E-mail
By: Poseidon Stand Up   
Wednesday, 01 December 2010

This Friday, Poseidon Stand Up is having its grand opening party at its new flagshipship store in Venice, CA. This will be Los Angeles' first dedicated stand up paddle shop. The ppening will be at the shop this Friday December 3rd from 6-9pm. The shop is located at 80A Windward Ave Venice, CA. The party is open to stand up paddle industry members and the general public.

Poseidon Stand Up Paddle was founded by brothers duo of Christian and Matt Shubin in 2007. Born and raised in Malibu, CA the brothers started surfing at a young age developing a love for the ocean and water sports. In 2000, Malibu resident Laird Hamilton introduced the locals to the sport of stand up paddling. Soon after witnessing Laird demonstrate the possibilities of this new sport the Shubin brothers were taking their longboards out and trying to “walk on water”. Both brothers soon fell in love with stand up paddling. As Matt has said, “stand up paddling is so fun and new. It makes me feel like a kid again.”


Stand Up Paddling soon became an integral part of the brothers ocean lifestyle. Christian explains the beauty of stand up paddling is that, “the sport is so easy that anyone can do it, experiencing the beauty of nature, while getting an amazing total body workout and doing so year round due to the nature of being above the elements.” Being at one of the epicenters of stand up paddling, the brothers felt that they could help bring sport to lake, river and other coastal surf communities that did not have access to stand up paddle equipment by starting an online SUP shop. This was the birth of Poseidon SUP.

After helping introduce people around the world to SUP, Poseidon realized that there was a huge need for a stand up paddle hub in the Los Angeles area. In 2010 Poseidon opened LA's first dedicated stand up paddle shop. The Venice, CA based SUP store is more than just a board shop. Poseidon in Venice is a community hub bringing stand up paddlers from the LA County area together.


Stand Up Paddling is not just a sport, it is a lifestyle. Poseidon understands this and helps provide events and opportunities for paddlers to develop life long friendships. Matt cites the relational aspect of stand up paddling as one of the most attractive things that draws people to the sport, “SUPing is a lot like hiking, you get a group of people to go out together for a two hour paddle and due to the anaerobic nature of the exercise everyone is able to carry on conversations while paddling and by the end of the session people have a chance to really get to know each other. This is one of the main reasons our activities like the group lessons, meet up paddle club and adventure trips are so popular.”

Those interested in trying this new sport can come out to Mother’s Beach or Sunset Beach every Saturday morning at 10am for a lesson/demo day. Anyone who becomes a Poseidon Member by liking their facebook page or signing up for their email contact list can participate in the group lesson/ board demo day for free. Stop by the shop at Windward/Pacific or check out our site at  for more info.

Poseidon sells boards, paddles, apparel and accessories by brands such as Surftech, Imagine, Focus, Naish, Laird Hamilton, Gerry Lopez, Jimmy Lewis, Coreban, Hoveie, Quickblade, Mishtoyo, Kings, Kahuna Creations. Poseidon supplies equipment and gear to California communities of Santa Cruz, San Luis Obispo, Santa Barbara, Ventura, Malibu, South Bay, Orange County, Huntington Beach, San Diego and nationally to SUP enthusiasts in Florida, South Carolina, Colorado Texas and other lake and river communities. 

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February 28, 2011

Check out Tahoe SUP

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