September 24 and 25, Stand Up Paddle Industry Association members gathered at
Aliso Creek Golf Course for our first SUP-IA SUMMIT.
people from SUP businesses around the United States and from as far as Germany,
France and Australia joined in two days of networking, discussion and debate
about the Stand Up Paddle Industry. Guest speakers, panel lead discussions and quite few drifting
conversations saw us touch base on a range of topics from the growth and
development of SUP, youth involvement,
water access, government regulation, safety, and the Olympics.
the Introduction session, the unifying nature of Stand Up Paddle resonated,
many participants shared
the motivation for the development of their SUP business: Most companies driven
by the inclusive nature, health benefits and the feeling of paddling for the
first time. Overwhelmingly their attendance at the event was based on their
desire to see the sport flourish.
do not happen without planning and a lot of help. We were lucky enough to have
some fabulous speakers and panel Members: Anthony Vela, Chase Kosterlitz and Chris Parker lead our
Events and Racing panel and Brody Welte, Julie Roach, Byron Kurt, Chris Stec
and Tania Nesbitt all contributed to our Certification & Safety Panel.
Don Meek from Engine focused on
available technologies which can dramatically assist businesses of all sizes
and provided a glimpse of
future technologies that could rock our world. Both Matt Collins of Tax
& Financial Group as well as Gary Sirota & Seyamack Kouretchian from
Coast Law Group shared business insights in break out sessions in Financial
Planning & Ecommerce respectively.
Scaturro, CEO of Flow Sports, provided great insight into the rise and decline
of Windsurfing and Snowboarding, pointing out the power of an industry
association to set the ‘tone’ of sport and generated a fantastic discussion
about the brand image of “Stand Up Paddling”. Mark Capper from Kompas
Strategies shared with us about next steps in market research.
lunches served on the patio, an open industry party, generously sponsored by
Kona Brewing and a members only dinner provided a great chance for
manufacturers, retailers, event planners, media, instructors and athletes to
meet and socialize.
outcomes from the Summit saw universal agreement that the growth of the sport,
the support of youth and grass roots events, access to water and the ability of
the Industry Association to be a proactive driver of the sport were all vital
to the ongoing success and
sustainability of the sport.
As a result a number of committees were formed
covering SUPIA Growth and Funding, SUPIA Youth Initiative (Initial Focus: Grant)
and SUP Resources (Initial Focus:
Access), SUP Best Practices (Initial Focus: Safety Guidelines) A
number of members have already volunteered their
time to these committees.
you to all of you able to attend: Michael Aguirre /Standup Paddle West,
Peter Byrne/SPZ Sports, Kelly Byrne /Time to Play Fitness, Tyler Callaway
/FCS SUP, Mark Capper /Kompas Strategies, Paul Cherry /VestPac, Michelle Clarke
/Full Moon Paddleboard, Bill Cochrane /Nalu SUP & Surf, Matt Collins /Tax
& Financial Group, Matt Friedman /SUP Think Tank, Ryan Guay
/Boardworks, Deb & Matt Johnston /Suplove, Tom Jones /SPZ Sports, Braly Joy
/SIC Maui, Rick Karr /Rogue SUP, Seyamack Kouretchian /Coast Law Group, Mark
Kelly /Global Surf Industries, Brad Kingsley /SIC Maui, Chase Kosterlitz, Byron
Kurt /WPA, Eric & Suzanne Lair /SUP Oklahoma, Joe & Jordan Lapekas
/Lake Powell Paddleboard, David Lester, Andrew Mencinsky /Paddle Events
Management, Mike Muir /Riviera, Tania Nesbitt /ASI, Andre Niemeyer /SupConnect,
Christopher Parker /SUPRacer, Darren Petterson /Knee Deep Living, Brad Rambo
/Riviera, Eveline & Christian Relling /SUP Shop, Julie Roach /H2yO, Anthony
Scaturro /SIC Maui, Gary Sirota /Coast Law Group, Chris Stec /ACA, Sean Sweet
/Sweet Waterwear, Kristin Thomas /SUPIA, Josh & Lori Vajda /Precision
Paddleboards, Dan Van Dyke /Seventy Percent Plus, Anthony Vela /Performance
Paddling, Brody Welte /Paddlefit, Diane Wenzel /Westwind Sailing
If you have a stand up paddle business, please join SUPIA and
leverage the power in the numbers to further advance your company’s success in
this great sport of ours.
information is being released regularly. Please sign up for a newsletter on our
website www.SUPIndustry.org and find us on Facebook and Twitter.
SUP Industry Association
SUPIA is the Trade Organization of all Stand Up Paddle
businesses: Manufacturers, Retailers, Service Providers, Media, Sales Reps,
Distributors, Suppliers, etc. SUP Industry Association will strive to move
Stand Up Paddling forward in a positive direction, while improving each members
In their first 10 months since formation, they already count
membership at almost 15 businesses representing 7 countries and 31 states.
more information, please visit