FoothillRanch, Calif., July 18, 2011 -Performance eyewear brand, Revo,today announced a partnership with Lake Tahoe-based, Tahoe Stand Up Paddleboards,one of the top SUP manufacturers in the industry.
The two brands have aligned for the Tahoe EXPLOREProject, a new short-film series inspiring stand up paddleboarders to use thesport as a way to explore global destinations as well as their own backyards. Revowill serve as the official eyewear sponsor of the Project.
“We were drawn to Tahoe SUP given their focus on touring, expeditionsand the environment,” said Julie Schaffner, Revo Brand Director. “Enjoying andprotecting the world around us through adventure, travel and environmentalconsciousness are all themes that run deeply through Revo’s DNA. Both Revo andTahoe SUP believe that it is important to get out and explore your surroundingsand take the time to truly appreciate them.”
Revo’s 100% Polarizedeyewear collection is designed for an active lifestyle, from a styling, fit andperformance perspective. These attributes paired with the brand’s new Waterlens, specifically tuned for use in water environments, make it the perfectcompliment to SUP activity. The Revo Water lens eliminates glare while adjusting for the excess blues and greens thatare reflected in and around water, allowing the wearer to see more naturallybalanced colors in water environments.
This partnership with Tahoe SUP marks Revo’s dedicatedentry into the stand up paddle community. The company’s new Water lens positions Revo tolegitimately offer a relevant, performance focused lens that will enhance everypaddler’s experience out on the water.
Revo and Tahoe SUP willkick off their partnership with the film premier of the Catalina Island EXPLOREepisode during the Outdoor Retailer Summer Market Tradeshow in August 2010 inSalt Lake City, Utah. The premier will take place at Pierpont Place Friday,August 5th at 7pm.
In 1985, Revo began as a small sunglass brand with a big idea: technology usedby NASA was just as suited for sunglasses as it was for satellites. Today, Revocontinues to build on a rich tradition of technology and innovation by creatingthe clearest and most advanced high contrast polarized sunglassesavailable.Conscious of the world's social and ecological challenges, Revostrives to act responsibly. Revo’s Eco Collection features eyewear made fromRevo Re-Use™, a frame material made from 100 percent recycled pre-consumerpolymer resins, and Revo Eco-Use™, a sustainable take on traditional plasticmade from the seed of the castor bean plant in place of widely usedpetroleum-based nylons. Designed for the active sport and lifestyle consumer,the 100 percent polarized eyewear collection is available at authorized Revoretail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ;MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury andsports eyewear. Additional information is available at www.revo.com.
Lake Tahoe. A place ofbalance where crystal clear water is cradled inside the peaks of the SierraNevadas. The perfect birthplace for a company centered on balance in life andon the water. Tahoe SUP is leading the revolution of Standup Paddle touring onlakes, rivers and oceans and has acquired a large global dealer base. Thequality and innovation of its boards and products is connecting people with theworld around them and opening the doors of adventure. Each Tahoe SUP modelfeatures displacement hull technology, developed from research with the TahoeSUP Race and Explore Project Team. The stability of the boards combinedwith the displacement hull and added volume for carrying cargo, provides theopportunity to explore and go on tour. Tahoe SUP supports a healthy and cleanenvironment and is committed to providing the best customer experience on andoff the water. To see the complete line of Tahoe products including compositeboards, paddles, rash guards and accessories, visit www.tahoesup.com.