Monica -- The world famous Santa Monica Pier announced today that Tommy
Bahama, the popular island-inspired lifestyle brand, is the presenting
sponsor for the fourth annual Santa Monica Pier Paddleboard Race & Ocean
Festival taking place on June 8, 2013.
of the sport’s top competitors are expected to attend and participate in the
new 5.5 mile Elite Race and battle for the Tommy Bahama Team Challenge
SUP Relay Cup. The paddleboard races are officially sanctioned by the World
Paddleboard Association, with points counting towards the WPA Championships
later in the year.
up paddling is one of the fastest growing sports in the world. With its history
deeply rooted in Hawaii, Southern California and the island lifestyle, this
sport is a great fit for our brand.” said Rob Goldberg, SVP of Marketing for
Tommy Bahama. “That, combined with the ideal location at the Santa Monica Pier
and the broader appeal of this event for not just the competitors but also for
families, kids and spectators, makes it a perfect event for us.”
honored to have a company like Tommy Bahama as our partner – it’s going
make our event better for our competitors and our spectators,” said event
director Joel Brand. “It’s a great fit between their spirit and aesthetic as a company
and what we do here at the Pier Paddle every year.”
all day event takes place Saturday, June 8, 2013 and will feature an expanded
slate of new events, including kids beach and ocean competitions, a lifeguard
and surf history pop-up museum, as well as a Tommy Bahama rum lounge and
a Sierra Nevada beer garden. Hula dancers will perform throughout the day on
the pier deck. Live music and an awards ceremony will follow the completion of
the races for the top finishers in each of the divisions.
Pier paddle event is a benefit for Santa Monica-based Heal the Bay and its
public marine education facility, the Santa Monica Pier Aquarium that is housed
underneath the historic Pier Carousel. Heal the Bay will receive a portion of
net proceeds from the event.
exhibits will feature antique surfboards, paddleboards, lifeguard equipment and
vintage automobiles tied to local beach culture. Paddleboard racing was a
popular Santa Monica sport in the 1940s with two paddleboard clubs
headquartered on the pier.
more information, visit www.pierpaddle.com.
partners and sponsors include: Tommy Bahama, Sierra Nevada, Quickblade
Paddles, Clif Bar, Heal the Bay, Pacific Park on the Santa Monica Pier, ZJ
Boarding House, Santa Monica Daily Press, World Paddle Association and the
National Doryman’s Association.